Develop a content strategy
What is it?
Online Advertising is also known as PPC (pay per click) or CPC (cost per click) advertising, and can include multiple channels such as Google search ads, display ads, remarketing, social ads, programmatic, youtube ads.
Who’s it for?
Organisations who are looking to get measurable results, be it awareness, sales, or enquiries.
What does it look like?
Our partner Creative Q uses use 3 distinct phases to get results:
❏ Phase 1 – Research & Strategy
❏ Phase 2 – Setup & go-live
❏ Phase 3 – Optimisation
Phase 1 – Research & Strategy:
This is where we invest time into keyword research, customer personas, the customer journey, landing page optimisations, channel & budget recommendation.
Phase 2 – Setup & go-live:
We work with you to align our conversion metrics with your goals, so we can track & show a genuine ROI.
Phase 3 – Monthly Optimisation:
We work with you to align our conversion metrics with your goals, so we can track & show a genuine ROI
Building your website is the of the process not the end of the journey. You get no prizes for doing what is expectected, a website is part of your arsenal, how you promote it and how you use it is what matters.
